About the policies

About the policies

What do company labels really mean?

As a consumer it can sometimes be difficult to work out whether a cosmetics company is actually involved in animal testing or not.

Statements can often be confusing or unclear, for example:

"We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except where required by law."

It sounds like this company doesn’t test on animals right? Wrong.

If a company wants to create a new line of products which contains new ingredients it will often be required – by law – to test these ingredients on animals before they can be used. Unfortunately not all of the alternative non-animal methods required for testing new ingredients are currently available and approved by regulators. However, no company should be developing new cosmetics products or ingredients if it means causing animals to suffer.

These companies are also aware that by choosing to market their products in certain countries such as China, animal testing will be required. These companies should stop marketing further products in these countries and end their involvement in animal testing once and for all.

So don’t be fooled by the line ‘legally required’ - many companies can and do reformulate and develop new products without the use of animals. If some can do it, they all can.