Social Media Specialist

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$70K - $75K plus superannuation.

Office located in Deakin, Canberra; though remote/hybrid working arrangements will be considered.

Work for one of Australia’s most recognised and trusted charities
Reach millions of people through your work every day to create real change
Dedicated team, great working environment, positive and supportive culture

About Us

RSPCA Australia is Australia’s leading animal welfare organisation and one of the nation’s most recognised and trusted organisations. We’re dedicated to making animals’ lives better. With a rich history spanning over more than 150 years, the RSPCA continues to be at the forefront of animal care and protection, advocacy and education, across the nation.

Role Overview

We are seeking a dynamic and creative Social Media Specialist to join our dedicated team, to lead our work promoting our mission and engaging our community through various digital platforms. In this role, you will be responsible for developing and implementing strategic social media campaigns (organic and paid), creating compelling content, and fostering meaningful interactions with our audience to drive awareness, engagement, and support for our cause.

Key Responsibilities

Develop and implement comprehensive social media strategies to amplify RSPCA Australia's mission and initiatives.
Create engaging and shareable content (including video) across social media channels, including Facebook, Instagram, Twitter/X, YouTube and LinkedIn.
Monitor social media trends, insights, and analytics to optimise content performance and inform future strategies.
Cultivate and nurture online communities by responding to comments, messages, and inquiries in a timely and professional manner.
Contribute to producing up-to-date and engaging content for our digital platforms, including intranet sites and e-communications.
Collaborate with internal teams to align social media efforts with organisational goals, campaigns and priorities.
Stay updated on emerging social media platforms, trends, tools and best practices to continuously enhance our online presence.

Experience and Knowledge

Tertiary qualifications and/or relevant demonstrated experience in communication, digital marketing or a related field.
Experience in campaigning, advocacy and/or fundraising, especially with a focus on digital and social media.
Passion for animal welfare and a commitment to the mission and values of RSPCA Australia.
Excellent interpersonal skills.
Excellent written and oral communication skills.
Excellent organisational skills, attention to detail.
Managing projects and prioritising time in a busy work environment.
Strong skills in email marketing, using especially MailChimp.
Experience with Microsoft SharePoint, including to promote internal communications for staff (e.g., via a staff intranet).
Basic skills in using web publishing platforms and content management systems, e.g., SilverStripe, would be an advantage.
Desirable: ability to provide a level of basic graphic design and video production support as required.

Benefits

Competitive salary package commensurate with experience.
Flexible working arrangements.
Opportunity to make a meaningful impact and contribute to the welfare of animals nationwide.
Supportive and inclusive work culture with opportunities for professional development and growth.

How to Apply

If you are a creative thinker with a passion for leveraging social media for social good, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you are the perfect fit for the role to recruitment@rspca.org.au with “Social Media Specialist” in the subject line.

Applications close Monday 20 May 2024.

RSPCA Australia is an equal opportunity employer and encourages applications from candidates of all backgrounds.

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