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The ‘Pyjama King’ Peter Alexander celebrates 20 years of RSPCA support with a one-day-only fundraiser

RSPCA proudly celebrates two decades of generous support from Peter Alexander and his brand and is delighted by his decision to host a special one-day-only fundraising day in support of our mission.
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  • RSPCA Australia
  • Monday, 4 August 2025
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RSPCA proudly celebrates two decades of generous support from Peter Alexander and his brand and is delighted by his decision to host a special one-day-only fundraising day in support of our mission.

On Tuesday 5 August 2025, 20 per cent of all sales across Peter Alexander stores nationwide and online at peteralexander.com.au will be donated directly to the RSPCA.

Richard Mussell, CEO of RSPCA Australia, expressed his heartfelt gratitude for the ongoing support from Peter Alexander.

“We are thrilled to celebrate this milestone with Peter Alexander, and on behalf all of us here at the RSPCA and animals in our care, we thank him and his team for their contribution and dedication to the animal welfare cause over the past 20 years,” said Mr Mussell.

Since 2005, Peter Alexander has raised nearly 2 million dollars for the RSPCA both personally and through his brand, including the sale of seasonal fundraising chocolates with all proceeds from Australian sales generously donated to support the RSPCA’s work.

As a National Matching Partner for Give to Get Them Home, Peter Alexander himself has also played a vital role in raising funds to support the adoption of countless animals into loving homes nationwide.

Peter, the man behind his namesake brand, expressed his excitement leading the opportunity across his stores.

“I have always been an animal lover, ever since I was a little boy. When I started my business and I used my beloved dog, Penelope Jane (PJ or Penny for short) as my mascot and logo, I decided I needed to pay her kind back by donating to the RSPCA. 20 Years later and I’m still doing it for her.”

To celebrate the 20-year milestone, 20% from every purchase made on Tuesday 5 August 2025 in-store or online at Peter Alexander will go to support the RSPCA’s vital programs and services, ensuring animals receive the shelter, medical care, and rehabilitation they deserve.

To further information about the one-day-only Peter Alexander fundraiser go to peteralexander.com.au.

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