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If you are a socially responsible corporate organisation looking to give back to the community, strengthen your corporate social responsibility strategy and/or partner with a nationally loved and trusted charity organisation, there are a variety of ways to get involved with the RSPCA.

Whether you’re looking to build your brand, engage and inspire your staff, drive product sales or simply demonstrate your genuine commitment to animal welfare in Australia, we work with you to understand your goals and form mutually-beneficial relationships.

Our partners

A few ways to work with the RSPCA…

Happy dogs and owners participating in Million Paws Walk


Become an Official Partner of the RSPCA.

By sponsoring the RSPCA, a specific program, service or event, your organisation can leverage the strength of Australia’s most trusted animal welfare organisation to increase awareness, build credibility, engage customers or enhance sales.

We will work with you to build a package which meets your specific needs.

Sponsorship opportunities are also available for the RSPCA’s two major national events, Million Paws Walk in May and Cupcake Day in August.

To find out more, please call 02 6282 8300 or email

Pet toys, an example of what could be used for cause related marketing with the RSPCA

Cause-related Marketing

By contributing a portion of sales to the RSPCA, you demonstrate that your organisation has social responsibility at its core. By contributing a dollar or percentage amount per sale to the RSPCA, you can offer your customers the chance to support the RSPCA simply by choosing to buy your product over your competitors’.

As part of this model, you may be entitled to display the RSPCA trademarked logo on products in order to promote this initiative.

Cause-related marketing campaigns are a proven successful model of corporate partnership, enhancing your brand and stimulating sales while also supporting the important work of not-for-profit organisations.

To find out more, please call 02 6282 8300 or email

Pet food, an example of what could be used as an in-kind donation with the RSPCA

In-kind donation of product or services

If your business can provide in-kind goods or services which the RSPCA would otherwise need to purchase, this can be a wonderful way to help us continue in our mission to care for animals across Australia.

To explore the possibilities, 02 6282 8300 or email

Budgeting for charitable contributions in the workplace

Workplace Giving

Workplace Giving is one of the simplest and most effective ways to support the RSPCA, allowing your employees to regularly donate to the RSPCA straight from their pre-tax pay.

Many businesses choose to financially match their employee donations dollar for dollar, or as a percentage of the total amount raised. This is a great incentive for your employees to be involved and signals to them that their commitment to animal welfare is equalled by their employer.

Click here to learn more about how your workplace giving donations can help animals.

RSPCA with Krispy Kreme fundraising flyer for 2019

Fundraising & Events

While the RSPCA has two major national annual fundraising events - the Million Paws Walk and Cupcake Day – there are opportunities to raise money all year round. From cat film festivals to morning teas and fun runs, there’s something for everyone.

Get in touch with your local RSPCA to find out how you can participate.