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24 April 2012

A new campaign is underway at the RSPCA, to help more abandoned and neglected animals

to find permanent, loving homes.

The "Sweetheart" campaign focuses on animals that have been looking for love for a long time.

Executive Manager of Animal Operations, Kerriann Campbell, says dogs, cats and rabbits wearing a heart-shaped tag on their collar have been reduced by 20%.

“It's all about drawing extra attention on animals that, for one reason or another, have been overlooked,” she said.

“In some cases, it could be as simple as an animal’s colouring.

“This campaign helps them to stand out.

“The sweethearts are easily identified by a larger red heart displayed at the front of their enclosure.

“We hope that this will give them a greater chance of finding their pawfect match.”

This is the first campaign of its kind to be run at Lonsdale and it will continue for the foreseeable future.

Adoption prices start from $75 for cats and $230 for dogs.

All of the RSPCA’s cats and dogs are behaviour checked, vet checked, desexed, vaccinated, wormed and microchiped.

“This is a great opportunity to not only save an animal in need, but a bit of the upfront cost as well,” Ms Campbell said.

“And by adopting through the RSPCA you are supporting animal welfare.”

The RSPCA’s Lonsdale shelter is open every day except Tuesdays. Animals can be viewed  online by visiting www.adoptapet.com.au

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