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27 September 2011


Thousands of dogs and cats will soon have a better chance of finding a family thanks to a new partnership between the RSPCA and Australia’s No 1 classifieds site, tradingpost.com.au, to offer online pet adoptions.

Michael Padden, Head of Telstra Advertising Network said customers visiting tradingpost.com.au will be able to browse ads for rescue animals in addition to the thousands of pets for sale by private and commercial customers, making it easier than ever before for homeless pets to be adopted.

“With so many animals looking for new homes, we’re delighted to be providing the RSPCA with a new channel to promote animal adoption,” Mr Padden said.

“Tradingpost.com.au is already the largest marketplace for pets in Australia, with more than 3.8 million visits to the site each month1, and the new partnership with RSPCA means that there will be an additional 1,300 cats, dogs and other pets listed on tradingpost.com.au making the total number of pets available in excess of 10,000.” Mr Padden said.

Kellie Rutherford, Partnership Relationship Manager for RSPCA Australia said around 45,000 animals are adopted from the RSPCA each year.

“By partnering with tradingpost.com.au we can put our adoption animals in front of a broader audience and hopefully find these animals their forever homes.”

RSPCA is one of the top five charity giving partners for Telstra’s payroll giving program.


1 Nielsen Net Ratings Market Intelligence report, January-August 2011
27 September 2011


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